refers to the use of localized wireless systems to distribute marketing information.
This marketing material can be received by anyone in the proximity of the device
who has the correct equipment and that equipment is enabled.
The proximity of the marketing is an important factor, engaging with the consumer
while the source of the marketing is near by ensures the best direct response to
marketing. Suitable branding and advertising media builds an immediate visual reference
for consumers to move towards the source of advertising to find out more.
StreetLevelBillboards used BlueAd's Unicast Lite Bluetooth marketing software to support their campaign for the launch of a new series of The Mighty Boosh on BBC Three. (above)
StreetLevelTV and StreetLevelBillboards from MotoMedia uses retail space and a range of visual and interactive technologies to product 2D and 3D interactive advertisements. StreetLevelTV now has one of the first permanent media networks in London with Bluetooth capabilities.
Bluetooth technologies have accelerated the adoption of Proximity Marketing as a
useful tool for getting in touch with the right consumers at a local level.
adheres to the Proximity Marketing definition utilizing inexpensive hardware with
clever software provides a free distribution platform avoiding the high cost alternative
of working with Mobile phone operators and SMS services, while maintaining the localised nature of the information or media.
|