Bluetooth Marketing | Proximity Marketing | Bluetooth Advertising from BlueAd
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Latest News

 
16/03/2010

Technical FAQ

Technical FAQ This article aims to answer some of the most common technical questions that we are asked.

16/03/2010

FAQ - Unicast Lite

Unicast Lite FAQ This article aims to answer some of the most common Unicast Lite technical questions that we are asked.

16/03/2010

FAQ - Unicast Pro

Unicast Pro FAQ This article aims to answer some of the most common Unicast Pro technical questions that we are asked.

04/02/2010

Bluetooth delivery to BlackBerry phones

Intro This article explains how to receive Bluetooth delivery to BlackBerry devices from Unicast Lite and Pro. Problem Description

04/02/2010

Unicast Lite 2.0.9.0 Released - BlackBerry delivery

This major release provides improvements in performance, stability and improved BlackBerry pairing and delivery support. Resolved Iss...


22/01/2010

Unicast Lite 2.0.8.0 Released

This maintenance release provides improvements in performance, stability and auto update process. Resolved Issues & Enhancements ...


18/12/2009

File Size and Image Resolution Guidelines

Intro This article recommends optimum file size ranges for different media types when used as content for Bluetooth campaigns. A general rule is that the smaller the file the more likely a su...


27/11/2009

How to register Unicast Lite while off-line

Intro This article explains how to register and/or use Unicast Lite while off-line. On application start-up Unicast Lite always if the machine is registered and also checks for an internet co...


29/10/2009

Start Unicast Lite as Minimized

Intro This article explains how to add a shortcut to your start-up menu to automatically open UnicastLite as minimized when logging on to Windows. Applies to version 2.0.7.0 and above. ...


29/10/2009

Unicast Lite 2.0.7.0 Released

This maintenance release provides improvements in installation of prerequisits and supports Toshiba Bluetooth drivers commonly installed by d...


23/10/2009

Problems delivering in high footfall areas

Intro This article will explain what to do if you find you are having difficulty sending to phones in high footfall areas. I will also address issues such as campaign file ...


22/10/2009

Phone Market Share

Intro This article explains what phones you as a customer are going to be marketing to. This applies to both Unicast Lite and Unicast Pro. Why is it importan...


18/09/2009

Campaign File Size Guidelines

Intro This article recommends optimum file size ranges for different media types when used as content for Bluetooth campaigns. A general rule is that the smaller the file the more likely a su...


19/08/2009

iPhone does not support Bluetooth

Intro This article explains why deliveries to unmodified iPhones do not work and how to set up an iPhone to enable Bluetooth. iPhone does not support Bluetooth OBEX File Transfer While the iP...


19/08/2009

Sending Text Files

Intro This article explains sending text files to devices and how and when to use the alternative text option. This applie...


10/08/2009

Unicast Lite 2.0.6.0 Released

This maintenance release provides an improved user experience and application stability and also adds new reporting features. Resolved ...


01/07/2009

How to change Bluetooth Radio Name

Intro This article explains how to change the radio name of your Bluetooth dongle. Radio name is the name that people see on their mobile phones when a send attempt is made. For example if yo...


26/06/2009

How does Bluetooth marketing work ?

How does Bluetooth marketing work? This is one of the many questions I answer on a daily basis talking to our customers and those interested in Bluetooth marketing generally. What better way to b...


24/06/2009

Uninstall Toshiba Bluetooth Stack - Windows Vista

Intro This article explains how to uninstall the Toshiba Bluetooth Drivers for Windows Vista. Currently Unicast Lite only runs using...


14/04/2009

Unicast Lite 2.0.5.0 Released

This maintenance release provides an improved user experience and application stability and also adds new reporting features. Resolved ...


13/03/2009

How to get event logs in XP and Vista

Intro This article explains how to get event logs in Windows XP and Vista. During some support situations a support agent may ask you to check the Event Log for information or error messages relat...


06/03/2009

BlackBerry devices do not support Bluetooth delivery

Edit 2010-02-04 Unicast now supports improvements to delivery to BlackBerry devices as of version 2.0.9...


17/02/2009

Unicast Lite 2.0.4.0 Released

This maintenance release provides a number of fixes and security enhancements. Resolved Issues & Enhancements (1016485) - Split ...


20/01/2009

Unicast Lite 2.0.3.0 Released

This maintenance release provides a number of fixes and security enhancements. Resolved Issues & Enhancements (1014893) Installe...


11/12/2008

Unicast Lite 2.0.2.0 Released

Since the release of the new version a number of requests have been received. This maintenance release provides a number of fixes, and featur...


11/11/2008

Unicast Lite 2.0.1.0 Released

BlueAd is pleased to announce the launch of our latest Bluetooth marketing software, Unicast Lite. Unicast Lite represents the result of BlueAd's experience in the market over the last 3 years duri...


31/10/2008

Unicast Lite Screenshots

To help you understand the changes we have made to Unicast the screenshots below show the main screens in the application, an explain how to get around your new software. ...


01/10/2008

BlueAd Unicast 1.0.5.6 Download

Proximity marketing software new release. Fix to reported issues regarding sending of business card files(.vcf). Instructions (1) Uninstall all previous versions of BlueAd Unicast using A...


09/07/2008

Engage with your customers.

Bluetooth Marketing it's about engaging the consumer. Bluetooth Marketing involves participation from your customers as they pass or visit your marketing proximity, we have been speaking ...