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is enabled by utilizing short range
techniques.
Bluetooth provides a free alternative to
traditional mobile media delivery formats such as SMS and MMS. Bluetooth marketing
utilises the consumers’ mobile phone, requesting acceptance of your marketing. A simple yes or no answer engages the consumer in the mechanic. This permission based approach is important in
order to maintain a fair relationship between brand and consumer. Once accepted the marketing
media, be it Photo, Coupon, Animation or Movie is delivered to and visible on the consumers phone
and mobile with them.
Our short animation demonstrates the delivery process from an end user perspective.
Bluetooth marketing is fast becoming the de-facto source for mobile viral marketing
as the initial seed can be delivered free of charge, the media is then forwarded
on between consumers phone to phone expanding the footprint of the marketing brand
even further.
There are both software and hardware solutions available, BlueAd develops
called Unicast Lite that can be installed on a PC
running Windows XP, Vista or Windows 7 and Campaign manager for centrally managing a Bluetooth network. Both our standalone and network system use the same core technology for Bluetooth Marketing
Thanks to T-Mobile for their "Life's for Sharing" campaign, download the video for your mobile below:
Life's for Sharing (.3gp) Mobile Phones 176x122
Life's for Sharing (.wmv) Windows Mobile 240x192
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