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Bluetooth marketing is enabled by utilizing short range Proximity marketing techniques. Bluetooth provides a free alternative to traditional mobile media delivery formats such as SMS and MMS. Bluetooth marketing utilizes the consumers’ mobile phone to transmit a request to deliver marketing which can be accepted or denied. This permission based approach is important in order to maintain a fair relationship with the consumer. Once accepted the marketing media, be it Photo, Coupon, Animation or Movie is visible on the consumers phone and mobile with them.
Bluetooth marketing is fast becoming the de-facto source for mobile viral marketing as the initial seed can be delivered free of charge, the media is then forwarded on between consumers phone to phone expanding the footprint of the marketing brand even further.
There are both software and hardware solutions available, BlueAd develops Bluetooth Marketing Software called Unicast that can be installed on a PC running Windows XP or Vista, this provides a simple fast method of initiating your bluetooth marketing campaign.
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