Intro
This article will explain what to do if you find you are having difficulty sending to phones in high footfall areas.
I will also address issues such as campaign file sizes and image dimensions.
Problem
When you run Unicast Lite in a low footfall area, you may find that you get a better conversation rate and when you enter a high footfall area, this conversion rate might seem quite bad. This is because the default settings in Unicast may not be optimised for the high footfall area you are in.
Most phones can’t receive anything further away than 50 metres from the Bluetooth node. This could mean that the phone could quite easily go out of range before the request has even been sent – we cannot do anything about this but we can help you get the most out of the phones in the direct proximity.
If you have been using Unicast Lite in a high footfall area, and you find that you are getting a poor conversion rate (less than 0.5%) we recommend you contact us following the instructions in the next section.
Try running Unicast in this high footfall area for around 24 hours, this ensures we get a good amount of footfall data to analyse.
Solution
You need to send us the report for your campaign so that we can analyse your footfall data and recommend changes to the timeout (campaign specific) and scan rate (applies to all campaigns).
For images, we recommend that you keep images to around 176 pixels wide by 220 pixels high and keep the file size between 5 and 40 kilobytes. This optimises the image for use on phones, keeping the aspect ratio equal to that of most phones' screens.
For any file type, we strictly recommend you stay below the 1mb size. Typically a 20k image would transfer from start to finish in around 3 seconds. Stick to the 20 kilobyte figure as a baseline figure when creating an image, typically the more colour and detail you add will increase the file size.
Sending the report
Load up Unicast Lite, go to the campaign list page as shown below. Click on the 'Report' button.
Unicast will then ask you to save the file to a location on your computer. Select a convenient location for the file.
Next raise a support call but please ensure you register your support call with the same email address registered for your support credits, customer support requests without credit will not be actioned urgently.
Then send an email to BlueAd Support with the report file attached to the email with the following details:
- Full name and company
- File type
- File size
- Image dimensions