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Campaign File Size Guidelines

 

Martin Belcher 18th September 2009

Intro

This article recommends optimum file size ranges for different media types when used as content for Bluetooth campaigns.



A general rule is that the smaller the file the more likely a successful delivery will be achieved. For images a portrait layout is recommended since this will look best on the majority of receiving devices. These are only guide lines for best results and you may send files of any size.



File type size recommendation

File extensionMedia typeRecommended maximum size
3gpMovie Files1.5mb*
gifGIF files500kb
jad;jarJava applets*
jpg;jpegJpeg files500kb
mp3MP3 files1mb*
txtText files500kb
vcalCalendar item~
vcfContact item~
vntvNote~


* Unicast does not impose a maximum file size, large files may be sent but these should be sent using low range radio and accompanied by signage to inform people that there is a broadcast in their vicinity and should wait patiently for the content to be received.





Edit (2009-12-17) this article has been expanded on in a newer article see: File Size and Image Resolution Guidelines.