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Bluetooth jargon explained
is the use of localized wireless systems to distribute marketing information. This
marketing material can be received by anyone in the proximity of the transmission
device who has the correct equipment and where that equipment is enabled.
is fast becoming the de-facto source for mobile viral marketing as the initial seed
can be delivered free of charge, the media is then forwarded on between consumers
phone to phone expanding the footprint of the marketing brand even further.
from BlueAd provides a simple to use application for Windows XP and Vista. Our retail
package BlueAd Unicast consists of our stand alone campaign manager and dongle hardware
capable of delivering to phones within a 150m radius.
is fast replacing more traditional leaflet drops and flyer activities. Local councils
are prohibiting distribution in the normal way, leading to advertisers seeking viable
cost effective alternatives. With the emergence of Bluetooth Marketing Software
capable of running on standard PC's and laptops an alternative has arrived.
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