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Proximity marketing is the use of localized wireless systems to distribute marketing information. This marketing material can be received by anyone in the proximity of the transmission device who has the correct equipment and where that equipment is enabled.
Bluetooth marketing is fast becoming the de-facto source for mobile viral marketing as the initial seed can be delivered free of charge, the media is then forwarded on between consumers phone to phone expanding the footprint of the marketing brand even further.
Bluetooth marketing software from BlueAd provides a simple to use application for Windows XP and Vista. Our retail package BlueAd Unicast consists of our stand alone campaign manager and dongle hardware capable of delivering to phones within a 150m radius.
Bluetooth advertising is fast replacing more traditional leaflet drops and flyer activities. Local councils are prohibiting distribution in the normal way, leading to advertisers seeking viable cost effective alternatives. With the emergence of Bluetooth Marketing Software capable of running on standard PC's and laptops an alternative has arrived.
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